Just try Googling “successful SEO strategies”. You will be surprised to witness an amazing number successful SEO tips. The underlying question is, are these tips really helpful? Do these tips when implemented enable businesses in realizing success in their SEO mission? A concrete response is no way possible. It’s all about trail and experiment method, as far as SEO is concerned.
This article specifically articulates the tips which when incorporated into the SEO strategy will definitely bring about success in SEO. Indeed, there are extraordinary SEO companies that can assist businesses in carefully implementing a result-oriented SEO strategy.
Tip #1: – Infusing the right Keywords
A thorough understanding of the keywords/key phrases used by the target audience to find out your product/service online should be deciphered by the business. This step is very crucial for a successful SEO strategy and is technically referred to as Keyword Research. Never infuse keyword just by presumption. Use scientific data to identify the potential keywords list. Relying on Google Ad Words Keyword Tool would be best choice. Don’t over stuff keyword into the content, as it can be counterproductive at times.
By infusing the right keywords, businesses can drive more traffic to the website by attracting the right audience which will positively impact the growth of business in the long run.
Tip #2: – Engaging content
Once you figure out the search queries of your target audience, you can build content accordingly. Ensure that the content being built is highly engaging i.e. Readers should be prompted to act upon reading the content.
Illustration:-
Let’s presume that you are selling “Orchid Bouquet” and through research, you happen to discover that the most prominent search query is “Orchid Bouquet online”. Now, you got to ascertain whether you have a page for this particular keyword. If yes, optimizing the content accordingly would be the best option. If not, creating a new page would be the ideal way.
Build a page for “Orchid Bouquet online” with some amazing content with a slight marketing mix. Just go about in highlighting the uniqueness of orchid bouquet sold in your website in comparison to other websites and give a short hint about the price factor.
Tip #3: – Make your webpages indexing friendly
Don’t expect success in your SEO efforts just by building a user-friendly website with engaging content. Succeeding in your SEO objectives encompasses a combination of factors. And one such factor is all about how crawler-friendly your pages are? Ensure that your website can be easily crawled by search engines, and the pages contained are easily located by search engines. When search engines confirm that your website and the pages are crawlable it adds it to the searchable book or index of the web.
Do understand that search engines prefer text in web pages. Avoid using Images and multimedia content.
Tip #4: – Build healthy links
In the eyes of search engines, links are very critical for them to rank the pages of your website. It’s only by deciphering the quality of links, search engines take a call to rank your website. Generally, content with high-quality and authority links command great authority and are easily ranked by search engines. Many businesses consider this link building process in a wrong perspective. They tend to gain as many links possible from low authority sites. It’s certainly of no use.
Search engines reward links that are obtained through genuine means. Obtaining a high-quality link from a guest post publication site is definitely a strong link, and businesses can witness a considerable increase in the search engine rankings thereon.
Tip #5: – Treading the social way
Search engines like your website’s presence in all social channels. Perhaps, links generated through social channels are considered to be of high quality, and search engines consider it as a hard link. Hence, promote your website on social platforms like Facebook, Twitter and Google+. By sharing the content through social media, social signals can be enhanced, for which search engines attach much credence.
Optimizing the website mobile friendly is another by boosting the prospects to get increased rankings in search engines. In the age of smart phones, search engines emphasize the need for a mobile-friendly website that can be easily accessible without any hassles.
SEO has always been the choice of every business in order to get organic and cost effective searches for their brand or service. It is the most preferred service that is suggested by every digital marketing company to its client as it promises the maximum benefit. Those well acquainted with SEO would know the importance of local SEO and how it is useful for practically every business, big and small.
What is different about local SEO is that it targets the people in the area where your business is established, which makes it a very potent tool for those brands who want to rope in the local crowd and increase visibility for their business.
Google, the top search engine on the internet has always supported new companies by providing a lot of free tools such as keyword planner, webmaster tools and more. These tools play a very important part in helping these small businesses in increasing visibility. Recent trends have shown that Google focuses a lot on searches based on demographic and wants to give people what they are really looking for, narrowed down to the point. This is a game changer for small business who can thrive if they manage to become visible to the right audience.
The biggest proof of the above is the “Pigeon Update”. Launched in 2014 this algorithm provides more useful, relevant and accurate local search results. Its main function is to provide more preference to local search optimization and equip users with more relevant search results.
This doesn’t mean anything unfavorable for big businesses as they have already created a niche for themselves in the market and amongst their customers. Google ranking has always been about a brand’s history and authority and that will not be changing anytime soon.
The growth of mobile, Smartphone and tab users has contributed a lot to the growing popularity of local SEO. Gone are the time when people stayed fixed at one spot typing into their PC’S and searching for stuff using the right keywords. These days everyone on the go generally dig out their Smartphone and type or speak into it what they are searching for, they want immediate result and hence the need for a local service provider arises.
Local SEO is not difficult and there are various avenues that can be used to further promote your business. Lot of creatives avenues can be utilised in order to make your business go viral using Local SEO
If you have a website of your own that attracts a reasonable number of visitors, you could consider turning the website into a money making venture. Website monetization is the process of earning money through your website or blog by taking advantage of the traffic your page attracts. By using various techniques, you will be able to transform a simple page into a money making venture. It is an extremely attractive option for a vast number of people due to extremely low capital requirements.
There are numerous ways of monetizing your website. You can advertise the services and products of a company or even sell products of your own. Marketing your website is not an extremely time consuming task and you can either do it yourself, or hire the services of a professional.
Here is a look at some popular methods of website monetization.
Banner ads
Banners are colorful images which are extremely effective at attracting the attention of visitors to your page. They are much larger than text ads since the idea is to get the attention of the reader. Whenever the ad is clicked by a visitor, you will get paid. These days, banners come in a variety of sizes and shapes. This allows you to be creative with their placement, without making your page look too crowded.
Pay per Click
Pay per click is by far one of the most common ways of website monetization and Google AdSense is an extremely popular PPC service. After registering with a firm that deals with pay per click advertising, you will be given links, buttons, etc. which you can use on your website. These links generate advertisements which are related to the content of your page. When visitors click on these ads, they are redirected to an external website. The provider will track the number of clicks that have been made, and pay you at a predetermined rate.
Pay per Impression
This type of website monetization is pretty similar to pay per click. Instead of earning revenue by getting visitors to click on an ad, you will be paid as long as people see the ad. For it to be effective, you have to make sure that you place the advertisement along with relevant text content. Every time the page is viewed, you will earn income.
Data monetization
Even if you don’t have quality articles on your website or products and services to sell, you can still make money by generating information. For example, there are various utilities you can use, along with surveys and questionnaires, to catalog information about your visitors such as their demographics and preferences. This information can be sold to companies who are involved in internet marketing research.
Affiliate marketing
If your website has content which is related to the products of services of another firm, you could consider affiliate marketing. You act like a middleman and provide companies’ access to potential buyers. You usually get paid a fixed commission, when sales are accomplished through your site.
You may want to measure how good your website is working and its real valuation. There are various website valuation tools which help website owners or potential buyers as they are much easier to calculate value because you know how much visitors you get to your website and how much money you make from it so you can do some calculation to come up with price.
1. MCJ Online
This is one of the best tools out there because it returns much more information than just website worth. You can see number of backlinks, how many pages are indexed by major search engines, how many times your website is mentioned on social networks and how much visitors these website get. This is great tool which will help you to research your competitors if you are dealing with search engine optimization and internet marketing in general. This is a paid website valuation tool.
2. WebsiteStatsChecker
Whenever one gets his/her website’s price info, then he/she is very keen to know the procedure by which that price is calculated. The bad thing is that most of the tools don’t tell you the procedure by which they calculated the price. Don’t worry now as Websitestatschecker is not like the crowd. The highly accurate price is calculated of your website and the factors considered while valuating are also shown.
3. Webutation
This website ranks well because it works fast, has a nice design and gives accurate information. Its feature is the social buzz which shows information from social networks so you can see what other people have to say about this website. Developers have done a great job to optimize this website and it loads very fast on any web browser. It is free as well as paid.
4. FreeWebsiteReport
It is one of the best tools out there that gives detailed summary about your website. Summary includes information about hosting, estimated traffic, valuation, daily income and domain registration date. It’s nice to see all this information within few short sentences. Website stores historic valuation so you can see how much it has changed since you last checked it. This is something not many other website valuation tools can offer.
5. SiteWorthTraffic.com
SiteWorthTraffic is a free service designed to estimate value, daily page views, daily visitors and daily revenue of a website. Quickly calculate the website worth and worldwide ranking of any website. The usage of this service does not require any registration and is completely free for everyone.